Steffi dissertation survey

Dissertation Survey: Andy Murray and Sponsors

Survey overview:

Thank you very much for taking the time to answer this short survey, which will take approximately 4 minutes. Please note that all responses will be confidential and are purely for research purposes.

Your responses will contribute to findings for my dissertation, which focuses on investigating how sponsors can capitalise on athlete success, focusing on Andy Murray and the tennis scene.

By understanding how Andy Murray’s sponsors can potentially benefit from his recent achievements, I hope to provide insight into the tennis industry, as to how sponsors can make the most of their sponsorships with tennis players.

For more information, you can contact me on 07846 634251 or at steffithomas@live.co.uk

1) What age group do you fit into?

* Indicates required field

Please select the correct option using the drop down box *

2) Please tick Yes/No to all of the qualities below which you associate with Andy Murray. Please select the correct option using the drop down box

Fit *

Athletic *

Dry sense of humour *

Ambitious *

Determined *

Dedicated *

Talented *

Hard working *

Skillful *

3) Are you more aware of these qualities since Andy Murray's recent achievements, e.g. Olympics 2012, US Open and Wimbledon 2013?

Please select the correct option using the drop down box *

4) Are you aware that the following brands are sponsors of Andy Murray? Please select the correct option using the drop down box

Adidas *

HEAD *

RBS *

Rado *

5) Based on the qualities you described Andy to have (in Question 2), on a scale of 1 - 5 please rate the extent that these qualities match with each sponsor. 1 = no qualities in common, 5 = share very similar qualities). Please select the correct option using the drop down box

Andy Murray and Adidas *

Andy Murray and Head *

Andy Murray and Rado *

Andy Murray and RBS *

6) Please indicate your agreement to the following statements for each sponsor.

Adidas’ association with Andy Murray makes me think more positively of the brand

Please select the correct option using the drop down box *

Adidas’ association with Andy Murray means that the clothing and equipment are of high quality

Please select the correct option using the drop down box *

Adidas’ association with Andy Murray encourages me to buy from the brand

Please select the correct option using the drop down box *

Adidas’ association with Andy Murray makes me think more positively of the brand than other tennis clothing brands e.g. Nike, Reebok, Uniqlo, etc.

Please select the correct option using the drop down box *

Head’s association with Andy Murray makes me think more positively of the brand

Please select the correct option using the drop down box *

Head’s association with Andy Murray means that the racquets are of high quality

Please select the correct option using the drop down box *

Head’s association with Andy Murray encourages me to buy from the brand

Please select the correct option using the drop down box *

Head’s association with Andy Murray makes me think more positively of the brand than other racquet brands e.g. Babolat, Wilson, Slazenger, etc.

Please select the correct option using the drop down box *

Rado’s association with Andy Murray makes me think more positively of the brand

Please select the correct option using the drop down box *

Rado’s association with Andy Murray means that the watches are of high quality

Please select the correct option using the drop down box *

Rado's association with Andy Murray encourages me to buy from the brand

Please select the correct option using the drop down box *

Rado’s association with Andy Murray makes me think more positively of the brand than other luxury watch brands, e.g. Rolex, Omega, Tag Heuer

Please select the correct option using the drop down box *

RBS’ association with Andy Murray makes me think more positively of the brand

Please select the correct option using the drop down box *

RBS’ association with Andy Murray means that the bank services provided are of high quality

Please select the correct option using the drop down box *

RBS’ association with Andy Murray encourages me to use the brand’s services

Please select the correct option using the drop down box *

RBS’ association with Andy Murray makes me think more positively of the brand than other UK banks, e.g. Lloyds, Barclays, HSBC

Please select the correct option using the drop down box *

7) Are you aware of each sponsor's promotional campaigns using Andy Murray, e.g. promotional posters, events, social media, TV commercials, YouTube videos, product launches, etc.

Please indicate your awareness of Adidas' promotional campaigns using Andy Murray, e.g. promotional posters pre and post achievements (‘all in for murray’, ‘wimbledone’, ‘not bad for a man with no personality’, etc.); social media campaigns (#allinformurray, #hitthewinner game, etc.); featured on Adidas.co.uk/tennis homepage, YouTube virals (‘Hit the Winner’, ‘keepy-uppy challenge’, etc.); #hitthewinner against Murray promotional event in London

Please select the correct option using the drop down box *

Please indicate you awareness of HEAD’s promotional campaigns using Andy Murray, e.g. featured on HEAD Tour TV on YouTube; promotional posters pre and post achievements (‘Wimble Done’, ‘The Only Trick You Need In Your Bag’); promotional stands at tennis clubs; YouTube virals (‘Andy Murray Street Magic’); TV commercials (‘How Unpredictable is Your Game’); featured on Head.com/tennis homepage, recent racquet launch

Please select the correct option using the drop down box *

Please indicate you awareness of Rado’s promotional campaigns using Andy Murray, e.g. ‘Time to Play’ TV commercial and backstage edit; seen photographed wearing a Rado watch, featured on Rado.com homepage

Please select the correct option using the drop down box *

Please indicate you awareness of RBS’ promotional campaigns using Andy Murray, e.g. Set4Sport charity (founded by the Murrays, focusing on encouraging children and their parents to play sport around the nation), social media tweets/statuses about Murray

Please select the correct option using the drop down box *

8) Please indicate if you have become more aware of each sponsor's promotional campaigns since Andy Murray's recent achievements, e.g. Olympics 2012, US Open 2012 and Wimbledon 2013?

I am more aware of Adidas' promotional campaigns using Andy Murray since his recent achievements

Please select the correct option using the drop down box *

I am more aware of HEADs' promotional campaigns using Andy Murray since his recent achievements

Please select the correct option using the drop down box *

I am more aware of Rado's' promotional campaigns using Andy Murray since his recent achievements

Please select the correct option using the drop down box *

I am more aware of RBS' promotional campaigns using Andy Murray since his recent achievements

Please select the correct option using the drop down box *

9) Permission for results to be published for research purposes *

I confirm I am happy for my responses to be used for research purposes

10) Please provide your email address (this will be kept entirely confidential and is simply evidence for research purposes)

Email address *

Thank you very much for your time answering this survey. Have an ace day!

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