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Dissertation Survey: Andy Murray and Sponsors

Survey overview:

Thank you very much for taking the time to answer this short survey, which will take approximately 4 minutes.  Please note that all responses will be confidential and are purely for research purposes.

Your responses will contribute to findings for my dissertation, which focuses on investigating how sponsors can capitalise on athlete success, focusing on Andy Murray and the tennis scene.  

By understanding how Andy Murray’s sponsors can potentially benefit from his recent achievements, I hope to provide insight into the tennis industry, as to how sponsors can make the most of their sponsorships with tennis players.

For more information, you can contact me on 07846 634251 or at steffithomas@live.co.uk



    1) What age group do you fit into?

    2) Please tick Yes/No to all of the qualities below which you associate with Andy Murray. Please select the correct option using the drop down box

    3) Are you more aware of these qualities since Andy Murray's recent achievements, e.g. Olympics 2012, US Open and Wimbledon 2013?

    4) Are you aware that the following brands are sponsors of Andy Murray? Please select the correct option using the drop down box

    5) Based on the qualities you described Andy to have (in Question 2), on a scale of 1 - 5 please rate the extent that these qualities match with each sponsor.  1 = no qualities in common, 5 = share very similar qualities).  Please select the correct option using the drop down box

    6) Please indicate your agreement to the following statements for each sponsor. 

    Adidas’ association with Andy Murray makes me think more positively of the brand
    
    Adidas’ association with Andy Murray means that the clothing and equipment  are of high quality 

    Adidas’ association with Andy Murray encourages me to buy from the brand

    Adidas’ association with Andy Murray makes me think more positively of the brand than other tennis clothing brands e.g. Nike, Reebok, Uniqlo, etc.

    Head’s association with Andy Murray makes me think more positively of the brand

    Head’s association with Andy Murray means that the racquets are of high quality

    Head’s association with Andy Murray encourages me to buy from the brand

    Head’s association with Andy Murray makes me think more positively of the brand than other racquet brands e.g. Babolat, Wilson, Slazenger, etc.


    Rado’s association with Andy Murray makes me think more positively of the brand

    Rado’s association with Andy Murray means that the watches are of high quality

    Rado's association with Andy Murray encourages me to buy from the brand

    Rado’s association with Andy Murray makes me think more positively of the brand than other luxury watch brands, e.g. Rolex, Omega, Tag Heuer 

    RBS’ association with Andy Murray makes me think more positively of the brand

    RBS’ association with Andy Murray means that the bank services provided are of high quality

    RBS’ association with Andy Murray encourages me to use the brand’s services

    RBS’ association with Andy Murray makes me think more positively of the brand than other UK banks, e.g. Lloyds,  Barclays,  HSBC

    7)  Are you aware of each sponsor's promotional campaigns using Andy Murray, e.g. promotional posters, events, social media, TV commercials, YouTube videos, product launches, etc. 

    Please indicate your awareness of Adidas' promotional campaigns using Andy Murray, e.g. promotional posters pre and post achievements (‘all in for murray’, ‘wimbledone’, ‘not bad for a man with no personality’, etc.); social media campaigns (#allinformurray, #hitthewinner game, etc.); featured on Adidas.co.uk/tennis homepage, YouTube virals (‘Hit the Winner’, ‘keepy-uppy challenge’, etc.); #hitthewinner against Murray promotional event in London


    Please indicate you awareness of HEAD’s promotional campaigns using Andy Murray, e.g. featured on HEAD Tour TV on YouTube; promotional posters pre and post achievements (‘Wimble Done’, ‘The Only Trick You Need In Your Bag’); promotional stands at tennis clubs; YouTube virals (‘Andy Murray Street Magic’); TV commercials (‘How Unpredictable is Your Game’); featured on Head.com/tennis homepage, recent racquet launch


    Please indicate you awareness of Rado’s promotional campaigns using Andy Murray, e.g. ‘Time to Play’ TV commercial and backstage edit; seen photographed wearing a Rado watch, featured on Rado.com homepage


    Please indicate you awareness of RBS’ promotional campaigns using Andy Murray, e.g. Set4Sport charity (founded by the Murrays, focusing on encouraging children and their parents to play sport around the nation), social media tweets/statuses about Murray


    8) Please indicate if you have become more aware of each sponsor's promotional campaigns since Andy Murray's recent achievements, e.g. Olympics 2012, US Open 2012 and Wimbledon 2013?

    I am more aware of Adidas' promotional campaigns using Andy Murray since his recent achievements


    I am more aware of HEADs' promotional campaigns using Andy Murray since his recent achievements


    I am more aware of Rado's' promotional campaigns using Andy Murray since his recent achievements


    I am more aware of RBS' promotional campaigns using Andy Murray since his recent achievements



    10) Please provide your email address (this will be kept entirely confidential and is simply evidence for research purposes)

    Thank you very much for your time answering this survey.  Have an ace day!
Submit
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  • Home
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