Thank you very much for taking
the time to answer this short survey, which will take approximately 4 minutes.Please note that all responses will be confidential and are purely for
research purposes.
Your responses will contribute
to findings for my dissertation, which focuses on investigating how sponsors
can capitalise on athlete success, focusing on Andy Murray and the tennis
scene.
By understanding how Andy
Murray’s sponsors can potentially benefit from his recent achievements, I hope
to provide insight into the tennis industry, as to how sponsors can make the
most of their sponsorships with tennis players.